cinch signs brand ambassador deals with Matchroom Talent Agency stars Henry Pollock and Finn Russell

25 September 2026

We're delighted to announce that cinch has signed major, long-term brand ambassador deals with Matchroom Talent Agency clients Henry Pollock and Finn Russell.

As the new Premiership season gets underway, Pollock and Russell are set to take the England vs Scotland rivalry off the rugby pitch and onto four wheels with the exciting launch of the ‘Carcutta Cup’ – a new series of head-to-head car challenges that will see both battle it out for supremacy.

Launching across social channels, the campaign will pit the two rugby stars against one another in several fun, competitive and unpredictable tasks, with national pride – and bragging rights – on the line.

Avril Palmer-Lavery, Chairman & Founder of Constellation Automotive Group, cinch owner, said: “Millions of people across the UK know cinch as the easy way to buy a car, with new and used vehicles available online and delivered directly to your door for a completely faff-free experience.

“Sport has been and continues to be a huge part of the cinch story. From football and tennis to darts, cricket and rugby, cinch has backed some of the biggest names and competitions in the country.

“cinch is also passionate about helping athletes grow beyond their sport. That's why we're working with Henry Pollock and Finn Russell and our friends at Matchroom.”

While both men are used to settling scores on the rugby pitch, this time the action moves into the world of cars, where Pollock and Russell will be tested on their skills, knowledge and competitive instincts.

The long-term partnership, brokered by Matchroom Talent Agency, will see Pollock and Russell feature across a range of cinch content and brand activations, with the ‘Carcutta Cup’ providing the first major instalment of a relationship designed to showcase the players beyond their sporting careers.

Matchroom Sport Chairman, Eddie Hearn added: “Henry Pollock and Finn Russell are changing rugby for the better and this engaging new series with cinch is the perfect way to renew their friendly rivalry ahead of a busy season on the pitch ahead."