cinch returns as official partner of the Premier League Darts for a second year
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12 January 2026
The Professional Darts Corporation is delighted to welcome back cinch as an official partner of the 2026 Premier League Darts, marking the second year of the successful partnership.
Following a standout 2025 campaign that delivered record highs in social media engagement and strong fan interaction across digital platforms, cinch will continue to connect with darts audiences throughout the UK.
The renewed partnership builds on the momentum from last season, where cinch’s brand presence and fan-focused activations resonated strongly with the sport’s highly engaged following.
The Premier League Darts remains one of the most watched and attended tournaments in the sport. The 2026 season promises to elevate the experience once again, with eight of the world’s top players competing across 17 thrilling nights of action.
Luke Littler, Luke Humphries, Michael van Gerwen, Stephen Bunting, Gerwyn Price, Jonny Clayton and debutants Gian van Veen and Josh Rock will compete for the prestigious crown in 2026.
As part of the renewed agreement, the cinch logo will feature prominently on the Premier League stage, as well as on the shirt sleeves of all players and officials. Fans can look forward to even more cinch-led experiences throughout the season, from competitions and player social content to at-event and online promotions.
cinch continues to grow its offering, now enabling customers to buy used and brand-new cars, as well as access servicing and MOT options at over 100 locations nationwide - all designed to make car ownership easier, more convenient and faff-free.
Avril Palmer-Lavery, Chairman of Constellation Automotive Group, cinch owners, said:
"We’re thrilled to be back for a second year with the Premier League Darts. The 2025 season exceeded expectations, particularly in terms of social engagement and fan connection. Our broadened cinch offering, spanning used, new and servicing, aligns perfectly with this audience, and we look forward to bringing even more value to fans throughout 2026."
PDC Chief Executive Matt Porter said:
"We are delighted to welcome cinch back as an official partner for 2026. Last year’s collaboration delivered fantastic results, both for cinch and for the sport, and we’re excited to build on that success. With the sport continuing its record-breaking growth, cinch remains an excellent partner as we take the Premier League to new heights."